Privacy Policy

Effective Date: May 2026

Rehnuma Fashion Ltd. (hereby referred to as “we”, “us”, or “our”) is the owner of the website located at https://rehnumafashion.com/ . We take the privacy of your information seriously and manage your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, or otherwise engage with our services.

By visiting our website, you agree to the practices outlined in this Privacy Policy. If you do not agree with this policy, please do not use the website.

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1. Information We Collect

The information we gather helps us provide better services, process orders, and improve your shopping experience.

Direct Information You Provide

• Account Information: Name, email address, phone number, and password (if you create an account).
• Order & Shipping Information: Billing address, shipping address, payment information (securely processed by third-party payment gateways), and order history.
• Communication Information: Information you provide when contacting us through email, phone, support forms, or reviews.
• Other Information: Wishlist items, product comparisons, preferences, and feedback.

Information Collected Automatically

• Usage & Device Data: IP address, browser type, device information, operating system, pages visited, time spent, and referral sources.
• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies for functionality, analytics, personalization, and advertising purposes. You can manage cookies through your browser settings.

Third-Party Information

Third parties such as payment processors, shipping companies, and advertising providers may share limited information with us.

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2. How We Use Your Information

• To process and fulfill your orders, shipping, and payments.
• To communicate regarding orders, promotions, updates, and customer support.
• To personalize your experience and recommend relevant products.
• To improve our website, products, and services through analytics.
• To send marketing communications (you may unsubscribe anytime).
• To prevent fraud and comply with legal obligations.
• For internal business purposes such as auditing and data analysis.

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3. Sharing of Your Information

We do not sell your personal information. However, we may share information in the following circumstances:

• Trusted Service Providers: Payment processors, delivery partners, hosting providers, email service providers, and analytics tools.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: During mergers, acquisitions, or business transfers.
• With Your Consent: When you explicitly authorize us.

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4. Cookies & Tracking Technologies

We use essential cookies for website functionality such as cart and login features. Non-essential cookies help with analytics and marketing. You can manage cookies through your browser settings, but disabling some cookies may affect website functionality.

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5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, misuse, alteration, or loss. This includes secure servers and encryption for sensitive transactions. However, no internet transmission or electronic storage system is completely secure.

We recommend using strong passwords and protecting your account credentials.

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6. Your Rights & Choices

Depending on applicable laws, you may have the right to:

• Access, update, or correct your personal information.
• Request deletion of your data where legally permitted.
• Opt out of marketing communications.
• Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details below.

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7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. Afterward, information is securely deleted or anonymized.

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8. Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to remove the information promptly.

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9. International Data Transfers

Your information may be processed and stored in Bangladesh or other jurisdictions where our service providers operate. We take appropriate safeguards to protect cross-border data transfers.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

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11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Thank you for trusting Rehnuma Fashion Ltd. We are committed to protecting your privacy and providing you with a safe and enjoyable shopping experience.